NEWSApr 12, 2024The Shohei Ohtani Effect: Los Angeles Dodgers Introduce ANA and STARLUX as Official AirlinesThe Los Angeles Dodgers are becoming more popular in Asia after signing Shohei Ohtani and playing two games in Seoul. The team is targeting its Asian fans through its two official airlines: All Nippon Airways (ANA) and Starlux Airlines. Read More →
INFORMATIONALMar 23, 2024The Paris Olympics: How Airlines Support Sports Tourism in 2024Sports tourism is one of the fastest-growing areas of the travel industry, with an increasing number of travelers making trips based entirely on attending sports events. 2024 will be a strong year for sports tourism due to high-profile events like the Summer Olympics in Paris.Read More →
INFORMATIONALFeb 21, 2024Malaysian Tourists Are Suddenly Flocking to This Welsh City. Here's WhyThe expansion of airline and tourism sponsors in professional football clubs has grown in recent years. Cardiff City FC, a Welsh-based club playing in the second division of English football, has the Malaysian Tourism Board as a shirt sponsor. Malaysia aims to expand its UK presence beyond Malaysia Airlines offering nonstop flights between Kuala Lumpur (KUL) and London-Heathrow (LHR). Read More →
INFORMATIONALFeb 09, 2024A Deeper Look at Turkish Airlines' Sponsorship of European Basketball and the NBATurkish Airlines has actively sponsored many sports leagues, including basketball. Since 2010, the company held a prominent figure in this category. Turkish Airlines' sponsorship of the Euroleague and partnership with Kobe Bryant highlight the airline's commitment to leveraging sports marketing for positive recognition on a global scale.
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NEWSFeb 08, 2024Emirates Becomes Official Airline of the NBA and Emirates NBA CupEmirates will become the Official Global Airline Partner of the National Basketball Association (NBA). The multi-year partnership also involves Emirates being the Title Partner of the NBA Cup and the league's referee jersey patch partner. The Emirates NBA Cup occurred from November 3 to December 9 for the 2023-24 season under its previous name, the NBA In-Season Tournament.Read More →
INFORMATIONALDec 28, 2023The English Premier League: Why do Sports Jerseys Have Airlines Written on Them?The influence of Middle Eastern entities in the English Premier League (EPL) has become a prominent feature of English football over the past two decades. These entities include airlines, with football fans often knowing which airline sponsors their favorite team since they appear prominently on jerseys and in stadiums. Airlines from the UAE, Oman, and Saudi Arabia now sponsor famous teams like Arsenal, Chelsea, and Manchester United.Read More →
INFORMATIONALNov 20, 2023United Airlines Joins Growing eVTOL Market with Archer AviationArcher Aviation is one of the largest companies developing electric vertical take-off and landing (eVTOL) aircraft. eVTOLs use electricity to take off, fly, and land vertically. United Airlines has ordered $1 billion worth of Archer's eVTOLs and will launch two routes connecting passengers in New York and Chicago to their respective airports.Read More →
NEWSOct 22, 2023EVA Air Sponsors NBA's Houston Rockets, Resumes Daily Flights to HoustonEVA Air has resumed daily nonstop flights between Taoyuan International Airport (TPE) near Taipei and George Bush Intercontinental Airport (IAH). The airline also signed a multi-year partnership deal with the NBA's Houston Rockets to celebrate the return of daily service. EVA Air has offered nonstop flights between Taipei and Houston at various frequency levels since June 2015.Read More →
NEWSOct 15, 2023Does Coffee Taste Better When Flying? Alaska Airlines Is Betting YesAlaska Airlines has announced a new partnership with Stumptown Coffee. The partnership has resulted in a new coffee blend that Alaska claims tastes better in the sky.Read More →
NEWSOct 05, 2023Emirates Becomes Official Airline of ICC Cricket World Cup 2023Emirates is the official airline of the International Cricket Council (ICC) Men's Cricket World Cup 2023, taking place across India from October 5 to November 19. The airline's sponsorship of this year's tournament expands on its existing partnership with the ICC.Read More →
