THURSDAY DEC 26, 2024
×
Search AeroXplorer
Taiwan's EVA Air to Expand U.S. Presence Through Baseball

Taiwan's EVA Air to Expand U.S. Presence Through Baseball

BY GEORGE MWANGI 09/16/2023 AGO 7 COMMENTS

Taiwan's EVA Air is expanding its U.S. presence by sponsoring one of its most popular sports: baseball. On September 14, EVA Air became the official international airline partner of the MLB's San Francisco Giants. The Giants are the third MLB team to work with EVA Air, after the Oakland Athletics and the Los Angeles Angels.

 

EVA Air will receive prominent signage inside its stadium, Oracle Park, and participate in various Giants special events as part of the agreement. Both brands will collaborate on airline ticket giveaways, partnership activations, and marketing programs until 2027. The deal will expand EVA Air's presence in the San Francisco Bay Area beyond offering nonstop service. 

 

Photo: Thomas Tse | AeroXplorer

 

EVA Air offers three nonstop flights between San Franciso International Airport (SFO) and Taoyuan International Airport (TPE) in Taipei. The leg from San Francisco to Taipei lasts approximately 14 hours, while the reverse direction lasts around 11 hours. EVA Air uses its Boeing 777-300ER aircraft on this route. This aircraft offers 258 seats in economy class, 56 in premium economy, and 39 in business class.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Andrew Su, EVA Air's Executive Vice President of America Head Office, said: "It's an honor to work with the storied and beloved Giants. We look forward to making our partnership a Splash Hit for both organizations."

 

Jessica Santamaria, San Francisco Giants' Vice President of Partnership Sales and Business Development, added: "Like the Giants, EVA Air is committed to cultivating unmatched experiences for their customers. We are thrilled to partner with EVA Air, the premier, award-winning Taiwanese airline to promote travel to Oracle Park, San Francisco and beyond."

 

Photo: Daniel Mena | AeroXplorer

 

Baseball's popularity in the U.S. and Canada makes it an attractive way for EVA Air to expand its North American presence. Connecting with potential passengers personally can convince them to visit Taiwan. These links are becoming more important as the U.S. and Canada develop bilateral relationships with Taiwan. EVA Air aims to capitalize on the changing geopolitical environment by encouraging business and leisure travel to Taiwan.

 



ADVERTISEMENT • REMOVE ALL ADS

 

EVA Air currently serves the following North American destinations:

 

  • Chicago O'Hare International Airport (ORD)
  • George Bush Intercontinental Airport (IAH)
  • Los Angeles International Airport (LAX)
  • John F. Kennedy International Airport (JFK)
  • Seattle-Tacoma International Airport (SEA)
  • Toronto Pearson International Airport (YYZ)
  • Vancouver International Airport (YVR)

 

Photo: Thomas Tse | AeroXplorer

 

EVA Air is one of many airlines to offer nonstop flights between San Francisco and Taipei. China Airlines, Starlux Airlines, and United Airlines also provide this route. The San Francisco Bay Area has a large Taiwanese population, with a significant number concentrated in the Santa Clara Valley and East Bay. These areas are home to San Jose and Oakland, respectively. The Taiwanese community is so large that some cities, including San Jose, have established sister city partnerships with Taiwanese cities.

 



ADVERTISEMENT • REMOVE ALL ADS

 

However, EVA Air faces competition from other Taiwanese airlines looking to grow their North American footprint. Starlux Airlines signed partnership agreements with the NBA's Los Angeles Clippers and MLB's Los Angeles Dodgers earlier this year. The Los Angeles metropolitan area also has a large Taiwanese community. China Airlines currently does not partner with any North American sports team.

 

Photo: AT | AeroXplorer

 

Despite the competition, EVA Air has an advantage in the San Francisco Bay Area since they now partner with the Giants. Sponsoring a major sports team in the area can help get their brand out to more people. EVA Air also signed an agreement with the team before United Airlines, which sponsors the NFL's San Francisco 49ers and the NBA's Golden State Warriors. United uses San Francisco as its primary hub for the West Coast.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Although Alaska Airlines will still work with the Giants as a domestic airline partner, EVA Air benefits from sponsoring the team. The airline's international presence explains why it has an advantage over United, which also offers international flights from San Francisco to Taipei. Giants fans interested in visiting Taiwan are likelier to fly on EVA Air than other airlines. EVA Air now sponsors the two MLB teams in the San Francisco Bay Area.

 

 AeroXplorer is on Telegram! Subscribe to the AeroXplorer Telegram Channel to receive aviation news updates as soon as they are released. View Channel 
George Mwangi
Aviation writer based in Washington, DC. Visited 21 countries on thousands of miles of flights.

Comments (7)

Stacey Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I'm trying to get my website to rank for some targeted keywords but I'm not seeing very good results. If you know of any please share. Thank you! You can read similar blog here: Backlink Building
265d ago • Reply
Shawna Hey there! Do you know if they make any plugins to assist with SEO? I'm trying to get my website to rank for some targeted keywords but I'm not seeing very good gains. If you know of any please share. Kudos! You can read similar art here: Backlink Portfolio
266d ago • Reply
Birgit Good day! Do you know if they make any plugins to assist with Search Engine Optimization? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good results. If you know of any please share. Many thanks! You can read similar article here: Ecommerce
271d ago • Reply
Alana Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good success. If you know of any please share. Many thanks! You can read similar text here: E-commerce
272d ago • Reply
Margarita Hi there! Do you know if they make any plugins to assist with SEO? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good results. If you know of any please share. Appreciate it! You can read similar art here: Sklep internetowy
273d ago • Reply
Catalina Having read this I thought it was very informative. I appreciate you taking the time and effort to put this informative article together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worth it! I saw similar here: Sklep internetowy
279d ago • Reply
Tammi WOW just what I was looking for. Came here by searching for ecommerce I saw similar here: sklep internetowy and also here: dobry sklep
299d ago • Reply

Add Your Comment

SHARE

TAGS

NEWS EVA Air Taiwan San Francisco Sponsorship Sports

RECENTLY PUBLISHED

PHOTOS: Azerbaijan Airlines E190 Crashes in Kazakhstan An Azerbaijan Airlines Embraer E190 crashed approximately 3 km from the city of Aktau today, December 25. Images from the scene show that the aircraft lost speed and then crashed, followed by a large explosion. NEWS READ MORE »
South African Airways Eyes India–South Africa Route As part of its recovery strategy, South African Airways (SAA) is exploring the reinstatement of direct flights between India and South Africa. SAA, along with Minister of Tourism Patricia de Lille, on December 3, 2024, participated in a high-level delegation to India to strengthen aviation and tourism ties between the two nations. ROUTES READ MORE »
Ethiopian Airlines Expands Fleet with Second Airbus A350-1000 Ethiopian Airlines, Ethiopia's national carrier, has taken delivery of its second Airbus A350-1000, registered as ET-BAX. This advanced aircraft is powered by Trent XWB-97 engines, further solidifying the airline’s commitment to modernizing its fleet. NEWS READ MORE »


SHOP

$2999
NEW!AeroXplorer Aviation Sweater Use code AVGEEK for 10% off! BUY NOW

FOLLOW US ONLINE